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Tactics, frameworks and short reads on review replies, reputation, and local SEO.

7 Google Business Profile reply tips that improve local SEO

Replying to reviews isn't just good manners — it's one of the signals Google uses to rank local businesses. Here's how to do it right.

A simple 4-step framework for replying to 1- and 2-star reviews that protects your reputation and often wins the customer back.